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The connected dealer platform

Every operation. One clear system.

Run catalog, inventory, storefronts, orders, fulfillment, review, and connected providers from one operating layer.

Magwell connected to catalog, inventory, storefront, orders, and integrations
One connected operating record

From product source to completed order.

  1. 01Source
  2. 02Catalog
  3. 03Availability
  4. 04Storefront
  5. 05Order
  6. 06Review
  7. 07Fulfillment
Complete dealer platform

The system behind the storefront.

From distributor data to fulfillment, Magwell keeps the customer experience and the back office working from the same current record.

Magwell dealer commerce platform

Everything required to sell, operate, and grow from one system.

Magwell combines the dealer storefront customers use with the catalog, inventory, order, fulfillment, and integration tools your team runs.

01

Catalog & listings

Normalize distributor data, classify SKUs, manage assortments, and publish ready listings.

Cleaner product data and faster merchandising.
02

Inventory & receiving

Receive expected shipments, resolve discrepancies, and track on-hand, reserved, and available stock.

Fewer stock surprises and safer promises.
03

Dealer storefronts

Run branded custom-domain stores with search, merchandising, product requests, and clear order intake.

A professional sales channel built on current data.
04

Orders & payment readiness

Preserve order snapshots, coordinate review, and keep processor-backed payment state connected when enabled.

One owned order history from request onward.
05

Fulfillment

Manage readiness, transfers, shipments, labels, tracking, and customer updates.

Clear handoffs from review to completion.
06

Integrations & automation

Coming soon

Connect distributors, sales channels, identity, communication, and scheduled reporting.

Less re-entry and visible provider failures.
Optional connections

Connect the systems your business uses.

Magwell coordinates product, inventory, order, and status handoffs while specialist systems remain authoritative for their own records.

Magwell
01 / Distributor network
RSR GroupComing soonSports SouthComing soonLipsey’sComing soonDavidson’sComing soonBill HicksComing soonZandersComing soonIron ValleyComing soonAmCharComing soonCamfourComing soonChattanoogaComing soonCrowComing soonOrionComing soonGASComing soon2nd AmendmentComing soon
02 / Sales channels
GunBrokerComing soonGuns.comComing soonGun.dealsComing soonAmmoSeekComing soonWikiArmsComing soonGunMadeComing soon
03 / Business systems
ShipStationComing soonAvalaraComing soonTaxJarComing soonQuickBooks OnlineComing soonOrchid POSComing sooncoreSTOREComing soon
04 / Identity & communication
WorkOSComing soonPayrocComing soonResendComing soon
05 / Specialist compliance
FastBoundComing soonOrchid eBoundComing soone4473 handoffComing soonNICS status handoffComing soon
Basic · Pro · Enterprise

Choose the depth that fits your operation.

Magwell plan

Basic

The complete foundation for an independent dealer.

  • 1 store
  • Up to 5 users
  • Catalog, inventory, storefront, and orders
  • Core distributor connectionsComing soon
  • Standard reporting
View Basic plan
Magwell plan

Enterprise

Portfolio governance for complex dealer organizations.

  • Everything in Pro
  • Negotiated stores and user capacity
  • Enterprise SSOComing soon
  • Directory SyncComing soon
  • Portfolio administration
  • Advanced authorization
  • Custom integrationsComing soon
View Enterprise plan
Talk with Magwell

See how Magwell fits your operation.

Tell us about your catalog, locations, storefront goals, and the systems your team already uses. We will help map the right Magwell plan and rollout path.